What comes to your mind when you hear the word SEO? Where should you start and focus on improving your website so that it appears in search engine results?
Most people focus on the main keywords and do not consider other factors that can support the quality of your website in the eyes of search engines.
But when you only focus on one keyword, there is a possibility that the efforts you have made to get your website to get a high position in search engines like Google will fail.
In search engine algorithms like Google, just optimizing keywords is not enough to make Google judge your website to have credibility that deserves to be displayed with high rankings when searching for keywords.
In this article, we will explain various simple aspects that can have a positive impact on your website's SEO ranking.
Define your specific business market (Niche Market)
In the online world if you want to build a business, then you must have an idea who your target market is according to the business you are in.
By knowing the target buyer, it will be easier for you to target the right market share so you don't waste time.
And by targeting a specific market, this will increase the chances of your website being shown by search engines when someone does a specific search about your business.
Create and publish high quality articles
“Dwell time” or residence time, is the amount of time visitors spend on your website and this also affects your website rankings.
When you make articles that are interesting, useful, and in accordance with business topics, your articles will be liked by many people and even people will share your articles with their friends on their social media accounts. This will give your website a plus.
What is the ideal word count for an article?
The number of words in the article doesn't really matter in the world of SEO – but you have the opportunity to add more value to the article, such as entering some keywords, including outbound links (links to other websites as references), and beautifying the wording in your articles.
These things can get people to spend more time reading your articles.
Enter keywords and outbound links fairly in your article because the website can be penalized by search engine algorithms if you enter keywords carelessly and unreasonably.
Your website loading speed
Search engines like Google and Bing also include website loading speed into their search engine algorithms.
Imagine what will happen if the website you visit has a long loading time, then it is likely that website visitors will cancel their intention to enter the website and your chances of getting new customers are lost.
There are many ways to speed up your website loading time, some of which are;
- use the plug-ins you really need to manage your website and remove the plug-ins you don't need
- create cache for your website
- optimize the images on the website by reducing the image size
- use your website keywords as image alt tags.
- and much more.
These things help speed up the loading of your website and help search engines to find out the relevance of the images on your website to what searchers type in search engines.
Broken links
Who wants to get 404 pages or forbidden pages when searching the internet?
What will you do if you can't access a web page? Of course you will immediately exit the website.
Broken links or broken links can cause search engine algorithms to give a bad image for your website and for your website visitors, therefore it is important for you to check every page on the website, whether it is accessible or not.
Fortunately, you don't need to check links manually, there are several tools and apps that can check URL links automatically, one of which is using a tool provided by Google, namely Google Webmaster Tools.
You simply register your website with Google websmaster tools and after some time you can see reports about your website in more detail.
Social Sharing
Who does not know Facebook, Twitter, Pinterest, and various social media that are emerging today? These media in addition to acting as social media can also provide a good reference for your website.
By sharing your website blog articles through social media and focusing on the target market of your business on social media, you will provide 2 benefits to your website, of course promoting your business through social media and influencing readers about the credibility of your business.
You can also include social sharing buttons on your website to make it easier for your website visitors to share your articles through their social media platforms.
By following some of the simple instructions above, you should be able to help increase the chances of your website ranking well on search engines. The better the position of your website, the greater the opportunity to get new customers.
If you have any questions, please send us your questions. We'd love to read it.
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