Search Engine Optimization (SEO) is an effort to optimize a website so that it can be ranked at the top in search results. One of these optimization activities is using content, which is an important factor in marketing activities and implementing digital marketing strategies. The content referred to here is content marketing, which is one type of content intended to increase the popularity of a particular product or brand in cyberspace.
Tips for Optimizing SEO for Your Website Content
SEO optimization can be done in various ways, including through the content on the website. Here are some tips that you can try to maximize your content to make it more SEO friendly.
Define Strategy and Create Content Your Audience Needs
The first step, you need to determine the content marketing strategy that will be used, such as the purpose of creating the content for what. Is it for brand awareness, product introduction, information about services, additional knowledge, or launching a new product? Then also do research on your audience or target market. All data obtained can be used to determine marketing strategies that are in accordance with the objectives to be achieved.
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In other words, content must definitely be interesting, unique, can be a solution to problems or confusion faced by the audience, as well as content that understands the needs of the audience. Furthermore, you can also include the right Call to Action (CTA) to keep your audience interested in your products, services and business. Using invitations in an attractive way will influence the audience so they want to do what you want.
Proper Keyword Placement
SEO friendly website content is generally created by doing keyword research. From there later we can choose which keywords should be used, and what kind of articles match those keywords.
The title is the most important part that will determine your website's audience to click on the article link. If the title is interesting and invites curiosity, it is certain that the audience will be happy to click to find out more. However, in addition to making an attractive title, don't forget to put keywords or keywords in the title. Better yet, keywords are placed at the beginning of the title.
Keywords or keywords also need to be placed in the first paragraph. This way, Google will better understand the content of your article when crawling. Articles that are easily understood by the Google robot engine will be able to occupy the best positions in search engines.
After that, spread the keywords throughout the article evenly, but don't overdo it. Too much use of the same keyword without being varied with short tail keywords and long tail keywords will be able to make your article trapped in keyword spamming. Obviously this will be very detrimental to your website.
SEO Friendly URLs
Most website owners only know that when creating a title, the title sentence will also be the URL of the article. This is not wrong, but if you want to optimize content so that it is SEO friendly and can get the best position in search engines, then article URLs also need special attention.
So, SEO friendly article URLs are short URLs or links, consisting of only 3-5 words. Because later on, the URL will still get longer once it is combined with your domain name. Therefore, the title and sentence in the URL do not have to be the same. But it would be better if the URL was made short, accompanied by the targeted keywords.
The SEO tips for optimizing content that have been discussed above, you can use as a guideline for creating quality content, which can increase traffic on your website or business website, as well as get the content to get the best position on search engines like Google.