Distinguishing On Page SEO and Off Page SEO Website owners, online businesses, and bloggers are certainly familiar with the term Search Engine Optimization (SEO), that is, a technique used to increase website traffic.

Its use itself is divided into two ways, on page SEO and off page SEO. Both of these techniques are very important in determining the success of a search engine optimization campaign. Broadly speaking, here are the differences between On Page SEO and Off Page SEO:

• On-page SEO is an optimization technique that is carried out on the website by optimizing the content and some technical things on the website pages.

• Off-page SEO is an optimization technique that is carried out outside the website with the aim of making the website appear on the top page of Google searches. This is done by increasing domain authority through link building, backlinks, and other website optimization activities.

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