Just like On Page SEO, Off Page SEO also has components that support the performance of website promotion techniques, including:

• Backlinks

Backlink is the term used to name the links that point to your site. To build quality and quantity backlinks, do the following:

Create interesting and quality content. Because quality content backlinks are more important than quantity. Share it via social media. Promote the site through newsletters or influencers. Invite other authors to comment on your site.

-Domain Authority

Domain Authority (DA) is a metric created by several third parties that becomes a reference for how much a site can be trusted, based on referrals from the Google search engine. Domain authority is one of the barometers that affect the credibility of your site.

Some third parties that issue domain authority based on their algorithm are Moz, Ahref, and others.

• Social Promotion

Increasing Social Signal is a technique to increase the traffic, ranking, and credibility of a website by promoting it through social media.

Which is more important?

Based on the explanation of the differences between On Page SEO and Off Page SEO above, both have an equally important position.

However, before doing Off Page SEO, you are advised to improve the website's On Page SEO first.

In addition, based on our experience and the data obtained, websites that have good On Page SEO have the opportunity to get a higher position than websites that do a lot of Off Page SEO without being supported by good On Page SEO.

If a website's ranking is determined by on page optimization, then its popularity on Google search pages is determined by off page optimization. Both of these components must be done.

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